Paris airport (ADP group) chooses Kowee solutions as provider of dynamic pricing solutions for its car parks.
The revenue management of the Roissy Charles de Gaulle (CDG) and Orly airports will soon be managed by the cutting edge yield management solution of Kowee, the leading provider of dynamic pricing solutions for the car park industry.
Paris Airports (ADP)’s objective is to leverage its parking facilities to maximize revenues as well as provide its customers with the highest possible customer service. This means having a right price, at the right moment and for the right duration stay.
Parking at both CDG and ORY airports totals over 38,000 spaces. With an increasing number of domestic and international travelers, the two largest Parisian airports are facing a critical parking capacity challenge. Machine learning forecasting models together with a highly sophisticated revenue optimization engine will help the airports accompany the natural growth of the “pre-bookings” segment while at the same time proposing adequate rate offerings to the “drive-up” segment.
Kowee car park revenue management solution relies on deep-learning forecasting modules as well as on a demand-based machine learning optimization engine to provide a sophisticated engine. It finds the optimal length-of-stay-mix to optimize revenue. It is the only digital solution that uses drive-ups and pre-books to determine optimal product mix.
The parking revenue segment being strategic to any airport in the world, Paris Airports has identified the opportunity, using Kowee solutions, to push further its ambition to drive more revenue while at the same time facing a changing environment with the growing digitalization of alternative car park facilities and market habits.