Discover the Kowee parking revenue optimization solutions
Kowee delivers smart, dynamic pricing solutions tailored for parking— from powerful business insights to optimized yield management, we make every space count.
Data Accuracy for demand-based pricing strategies
Leverage analytics to make informed decisions with accurate data and enhance operational efficiency
Revenue optimization through Advanced Yield Management
Maximize your parking potential revenues with our cutting-edge dynamic pricing tools
Why Dynamic Pricing is Essential in the Parking Sector
The parking sector faces specific challenges:
Limited and perishable capacity: each empty space at any given time is a permanently lost revenue opportunity.
Fluctuating demand: attendance varies according to time, day, season, local events, or customer habits.
Heterogeneous customer behaviors: some book in advance, others seek flexibility, some prioritize price, others the guarantee of a space.
Faced with these challenges, dynamic pricing is the most effective solution to adapt supply to demand in real-time, avoid revenue losses, and meet the expectations of each customer segment.
Who is Dynamic Pricing Relevant For?
Dynamic pricing is primarily intended for:
Urban parking operators: city centers, train stations, multimodal hubs, commercial areas, where demand fluctuates significantly depending on the time, day, or events.
Airport parking managers: faced with attendance peaks related to holidays, conventions, or seasonal movements, and a wide diversity of customer profiles (short and long stays).
Local authorities and public operators: seeking to optimize rotation, enhance their assets, or regulate urban mobility.
Private entities: shopping centers, hospitals, campuses, wishing to maximize the profitability of their parking infrastructure.
In summary, any structure with a limited capacity parking facility, facing variable demand and wishing to manage its economic performance, can benefit from dynamic pricing.
Optimize Your Airport Parking Revenue With Real-time Pricing
At Kowee, we provide innovative solutions tailored for airports to maximize their car parking pricing strategies. Our expertise ensures that you achieve optimal revenue while enhancing customer satisfaction.
How Much Revenue Does Dynamic Pricing Generate?
One of the main advantages of dynamic pricing is the direct increase in revenue. Rather than simply aiming to fill spaces, this approach maximizes the value generated by each space.
Revenue increase: Operators implementing a dynamic pricing solution generally see an increase in their revenue of at least 10%. For some, this increase can even reach 20-25%.
Optimization of marginal contribution: By promoting the right mix between short and long stays (Length of Stay or LOS), dynamic pricing maximizes the value generated by each space, going beyond simple occupancy rates. The optimization targets revenue, not directly occupancy rates.
Demand period management: Real-time adjusted pricing encourages entries during off-peak periods and better values spaces during high demand periods, thus capturing maximum value.
Use Cases and Concrete Results
Thanks to this type of solution, many parking operators have been able to:
Increase their revenue by at least 10% on average, with peaks of up to +20 to +25%. Nantes Atlantique Airport, for example, generated an estimated net gain of around €800,000 in the first year by adapting its discount policy for pre-bookings. Marseille Provence Airport also saw rapid benefits in terms of occupancy optimization and revenue growth.
Better manage parking usage, reducing periods of underutilization and adapting the offer to avoid unprofitable saturations, while meeting occupancy constraints.
Improve customer satisfaction through more agile pricing that meets passenger expectations, particularly through attractive online prices.
Take the example of an airport parking facility: during periods of high demand (holidays, events), the algorithm anticipates peaks in attendance and adjusts prices to maximize the value of different reservations (especially long-term) while maintaining an adapted offer for short stays during off-peak periods. Result: optimized revenue, better flow management, and improved customer experience.
Easy integration in your processes
Discover how easy it is to get the key benefits of using K-Analytics.
Integrate historic
Feed the data of your 3 last years into our system.
Ensure data accuracy
Controls and tests are performed to ensure 99,9% accuracy (orphan tickets, manual counting processes, etc.)
Setup your API real time connections
Enjoy the easiness of Kowee solutions
Daily use the 80/90 dashboards available in K - Analytics
Regularly update your gate prices thanks to K-Pricing simulations
Thanks to K-Yield, constantly fine tune and control the yield strategies of your parking facilities
The Kowee Difference: Data Expertise and Business Support
At Kowee, we have made dynamic pricing our core business, with an approach that goes well beyond traditional methods based solely on occupancy rates.
We have developed advanced algorithms capable of:
Taking into account each customer's parking duration, a key factor often overlooked by traditional solutions.
Analyzing in real-time all parking data (entries, exits, bookings, historical data, events...).
Predicting future demand and adjusting prices on the fly, for each customer segment.
Transforming Airport Parking with Proven Results
Kowee’s innovative solutions increase parking revenues by up to 20-25%. Our clients consistently report enhanced customer satisfaction and operational efficiency.
20-25%
Boosted revenue through optimized pricing strategies.
Booking services are more and more appreciated thanks to pricing agility leading to attractive on-line prices
Pricing agility made simple
Gone are the days when parking operators changed their pricing policy once a year.
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Kowee solutions are chosen by Rome Airports