Car park business intelligence
K-Analytics
Parking business intelligence
From business intelligence to dynamic pricing
In the parking sector, access to the data is rendered difficult by the simple fact that parking transactions are usually part of an external system, such as the “gate system” and/or the “booking system”. Kowee’s car park business intelligence solution precisely makes it easier thanks to dedicated APIs with the gate and the parking booking systems.
Our parking business intelligence dashboards create high value for parking operator by enabling them to control the economic performance of its parking lots.
K-Analytics
K-Analytics is a series of enriched car park revenue management dashboards, helping you control the economic performance of your car parks.
Benefits fake
Thanks to K-Analytics, one can really move from intuition to data centric management of its car parks.
This module paves the way for the implementation of sound dynamic pricing policies.
Benefits
Thanks to K-Analytics, one can really move from intuition to data centric management.
This module paves the way for the implementation of sound dynamic pricing policies.
Needed data
Data is needed from the equipment system (the “gate”) and/or from the parking e-commerce platform:
- Data are transferred daily, or are connected in real-time when K-Yield is put in place;
- For each transaction, several data sets are collected: date and time of entry, payment amount, date and time of exit and customer type;
- APIs with the most important equipment system providers are available.
Other sources of data can be used such as forecasts of passenger traffics for airports and Kowee also proposes a competition price tracking feature.
Features
Specific parking revenue management KPIs are made available thanks to interactive business-driven dashboards:
- Car park occupancy curves, incl. customer type occupancy distribution (per day, time, etc.)
- Entry and exit distribution patterns: per length of stay segment, etc
- Multi-axis comparisons vs the year before, etc.
- Lead time analysis for pre-bookers
- Competition positionning
- Correlation with passenger traffic (for airport car parks)
Around 70 reports are available, which can be customized to suit specific needs. Secured 24/7 web access to the reports.
Implementation
The implementation of K-Analytics takes a few days, depending on the availability of the data:
- The first phase consists in the integration of 2 or 3 years of past data
- In parallel, the daily API is put in place together with the third party team (gate system provider for ex.)
- Controls and tests are performed (vs turnover and volume of transactions) to ensure 99.9% accuracy in the data processing aspects (lost tickets, manual counting processes, etc.)
- Knowldege transfer is ensured by Kowee teams