Car park revenue optimization
Parking revenue optimization
From business Intelligence to dynamic pricing
One of the key levers to achieve car park revenue optimization is to optimize the so-called parking “price grid” (or “tariff tables”). Usually, due to a lack of tools, parking rates are set for a year or even more and rarely adapted to demand various levels.
Thanks to K-Pricing, a pricing simulator, parking revenue optimization is made easier: based on the real-time re-processing of hundreds of thousands of past tickets and including many key business factors (eg. price elasticity), the fine tuning of roll-up rates is an easy game. At stake are substantial additional revenues.